Brand Social Media, Mentorship & Employer Branding with Kate Winick

May 22, 2024

I am so excited to welcome the next guest onto The Grey Area’s podcast this week, Kate Winick! Kate is a powerhouse in the realm of social media strategies and brand building, bringing her extensive experience as a fractional social leader consultant. She has served as the head of social at Peloton and led initiatives at Who What Wear, Clique Media, and ELLE Magazine. Some of her recent clients include Fossil Group, StubHub, The Aspen Group, and many more. Kate’s expertise extends beyond traditional marketing roles, as she is also an accomplished writer and editor. As a mentor and leader in her field, Kate is dedicated to nurturing social media teams and fostering a culture of creativity and excellence.

Join us today for an exclusive front-row seat to Kate’s insights and wisdom on mastering the art of social media and building brands that stand the test of time. Listen in as we dive into all things social media strategy, mentorship, and branding!

Tune in for more on:
• 16:00 – The best and worst: Working on a social team at a large company.
• 21:00 – How Kate demonstrated the value of her work and her team’s efforts to essential stakeholders.
• 29:15 – Transitioning from managing social media as a career to doing it for herself.
• 34:00 – The most important qualities of a mentor and Kate’s approach to mentoring.
• 38:30 – Key advice for non-social team members working with a brand’s corporate social team.
• 47:00 – Tips for individuals looking to grow their personal social media channels while adhering to social media policies.
•  59:15 – Cubicle Confessions: Dealing with online trolls, mental health impacts, and internal pressures.

Don’t miss this chance to learn from one of the best in the business. Tune in and get ready to elevate your social media game!

Kate’s Links:

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