B2B Marketing is Mid: Creative Hot Takes & Insights with Bridget Poetker

Welcome back to the Grey Areas podcast! Today’s episode is all about building a creative career that actually feels good, and what it takes to run a values-first business in a world obsessed with hustle.

Our guest is Bridget Poetker, a brand strategist, copywriter, and the co-founder of Creative Little Planet, a content collective helping brands find their voice and cut the fluff. With over a decade of experience across agency life, startups, and solopreneurship, Bridget shares what it really looks like to grow a business without selling your soul or burning out!

In this episode, we dive into client boundaries, creative confidence, and what B2B brands need to stop copying already.

Highlights include:

• 2:45 – How a decade in tech and too many layoffs, pushed Bridget to break out of the matrix and build her own.
• 10:50 – Strategy vs. Creativity: Why they’re best friends, not enemies, and how to get cross-functional buy-in without selling out.
• 15:00 – Creating content for the comments section: Bridget’s approach to LinkedIn that brings in clients, not just likes.
  20:45 – Client workshops that actually work: How Bridget gets execs aligned and turns internal chaos into brand clarity.
• 29:05 – Scoping work and setting boundaries: The business-side of creativity and how to say “that’s for the next project” with confidence.
• 44:15 –Cubicle Confession: A mid-level marketer stuck in “be bold” brand hell, and Bridget’s advice for getting real about risk tolerance and unlocking creative momentum.

This episode is a must-listen if you’re building a creative career, working inside a chaotic brand, or trying to grow without burnout. Bridget keeps it real, and her insights will help you do the same.

Bridget’s Links
Website
LinkedIn